Packaging: Things to consider when searching for the right packaging
When you choose to do a white label business, you must think deeply about the packaging. Some products will come in one package from the supplier, you cannot change it because it needs a bigger investment to do it, but you can play with the labels.
White label products are not unique at all, it’s not something that you can distinguish yourself from others unless you have a product that it’s never been sold in your region, but let’s be honest here, it’s hard to find such products nowadays. In this situation, you must play your game with the packaging and labels.
Same Product, But Unique
When I say the same product but unique, I mean you have the same product but a unique packaging or labels.
The unique packages can apply to people who are willing to buy bulk and pack the products themselves as I mentioned in my previous article Finding your product.
For the ones who will do white labels as Dropshipping, they must play around with the labels.
The Right Packaging
I will start with the people who are doing Dropshipping.
Always look for a supplier packing their products in sustainable packaging or at least 80% of the material used should be environment friendly. If they don’t have it and you like their product, just ask them for it, they might help you. Some of the sustainable packaging is not that expensive to do, Like this one:
Yes, they might charge you extra but believe me it’s worth it. You can read the article of How and why flexible packaging trends are changing by Nicola Buchioni, Atlantic team leader at UBE Europe. He explains exactly how the consumers asking for more sustainable packaging (flexible packaging), and how it affects the market competition and product marketing.
The Smart Packaging
After you find your sustainable packaging, now you want to know how you can be unique, I have the same product as 100’s of sellers but I want to shine. The label, the sticker which will distinguish you from others. When it comes to consumer purchase behavior, all the marketers saying that when a consumer in a supermarket walking in the aisle and stops to look for a product, it’s either a well-known brand or the product packaging that got their attention.
I know you can’t change the packaging, but I have the solution. It’s called Smart Packaging.
Smart Packaging is labels integrated with technology. A Label with a printed QR code that helps the product owner track the consumer patterns and the product experience of the end-user.
For instance, by integrating a QR code into your food packaging, you can redirect your customers to online information. You can print a video QR code along with your packaging that will show them a video about the manufacturing story of your product or a website QR code that will redirect them to your website or company and to better understand your business.
The Clean Label Rule
Done with designing your beautiful labels. Now we come to the ingredients. The big question is, what is inside your product?
Here you implement the Clean Label rule.
What is the clean label?
As Maria Velissariou, Chief Science and Technology Officer IFT wrote in her article, “clean label means making a product using as few ingredients as possible and making sure those ingredients are items that consumers recognize and think of as wholesome — ingredients that consumers might use at home. It seeks out foods with easy-to-recognize ingredients and no artificial ingredients or synthetic chemicals, and it has become associated with “trust” with manufacturers of food”.
It is that simple.
All you need to do is to check the ingredients of the product you chose for the white label, if you see too many ingredients and some weird words, just leave it and go find another product. If you see little ingredients and understandable words, go ahead, and continue.
Most of the manufacturers nowadays, do a clean label with understandable ingredients. Consumers now, are checking the ingredients of every single product they’re buying, that’s why 90% of producers will produce products with a clean label.
Read More: What is clean label in Maria’s article.
Smart packaging with a unique designed clean label will definitely attract your end user.
Now, for the people who are doing the E-Trading method, just follow all the points above and add your creativity while you are choosing the packaging, as your options are unlimited.
On final notes, always choose the easiest, cheapest, smartest solution for your packaging. When it all goes well, start investing and innovating in your packaging more, as this is the front page of your success story.
